In April 2005, Laurenz Maria Moser V., descendant of the famous Austrian Lenz Moser wine family dedicated himself wholly to Grüner Veltliner with the support of two partners.
Today, five years later, five examples are made each year:
Sunny – Singing – Friendly – Silver Bullet – Charming Gruner.
Laurenz Maria's partner, Franz Schweiger, a trained accountant and economics expert takes responsibility for the financial end of things while Dieter Hübler takes care of marketing and distribution and Laurenz Maria concentrates on the vineyard and vinification.
The enthusiasm for Gruner Veltliner and the knowledge and experience in winemaking for more than 400 years resulted in a new international style of Grüner Veltliner: subtle spice, elegant acidity, vibrant and playful on the palate and flattering on the finish.
In other words, LAURENZ V. did not create a Veltliner of extremes, but of elegance and charm.
The grapes for our Gruners are sourced from trusted growers in Kamptal, Kremstal and the Weinviertel.
Laurenz Maria Moser V. inherited his knowledge from his grandfather, the legendary Professor Dr. Lorenz Moser III., who invented and developed the ubiquitous Austrian trellising system called the "Lenz Moser Hocherziehung", which revolutionized vineyard cultivation right across Europe.
His advice to his grandson was: "Concentrate on the important tasks in life and do them well. The art of good Grüner Veltliner is to cultivate perfect grapes and simply not ruin them in the cellar!"
It is LAURENZ V.'s vision to support the variety on its way to well-deserved international repute. LAURENZ V. exports to 39 countries around the world and one can enjoy Charming, Silver Bullet and Friendly as well as Singing and Sunny Gruner from Los Angeles to London, Dublin to Dubai, Sydney to Shanghai and New York to Norway to name just a few.
For more information on our wines just click their names:
Charming • Silver Bullet • Friendly • Singing • Sunny
You can also click the labels on the left.