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Being Austria’s and probably the world’s only producer to devote his name to a single grapeGrüner Veltliner, was the motivation to have a closer look at this emerging world grape for the "Grüner Men" Dieter Hübler and Laurenz Maria Moser.
Additionally, wine-bloggers from all over the world (e.g. “
Grüner Veltliner could be next NZ Sauvignon” by Jane Parkinson, Decanter, Oct. 2011) began to write about Grüners – and not only from Austria.

So, LAURENZ V. went on a half year mission to create a database for Grüners globally. Thanks to the great cooperation from most Grüner producers from around the world the kick-off “GENERATION GRÜNER” tasting in Vienna could be held on July 20, 2012.

We call it GENERATION GRÜNER because it is LAURENZ V.’s mission to help bringing this new, sexy and very modern grape to the world and to establish it amongst the great white wine grape varieties. And it is definitely a generation task of a new breed of daring and innovative winegrowers to establish Grüner globally!

 

Press information

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Graphics "Proliferation of Grüner Veltliner" (figures status Oct. 2012)
Leitet Herunterladen der Datei eindownload JPG (300 dpi)

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2013-May-06:
"LAURENZ V. Grüner überzeugt (in) Dublin" (D):  Leitet Herunterladen der Datei eindownload press information

2013-May-13:
"LAURENZ V. Grüner comes out on top in Dublin" (E):  Leitet Herunterladen der Datei eindownload press information

Leitet Herunterladen der Datei einDownload average results of all four tastings

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2012-Nov-15:
"Not again, triumph for Germany! – “GENERATION GRÜNER“ by LAURENZ V. London" (E):
Leitet Herunterladen der Datei eindownload press information

"Schon wieder Deutschland! – „GENERATION GRÜNER“ by LAURENZ V. London" (D):
Leitet Herunterladen der Datei eindownload press information

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2012-Aug-14:    
"Generation Grüner" goes global (E):              
Leitet Herunterladen der Datei eindownload press information (PDF)

2012-Aug-31:
"Generation Grüner" geht um die Welt (D):     Leitet Herunterladen der Datei eindownload Presseinformation (PDF)

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Press contact:

Katharina Haase
T: +43 1 5224791-79
M: +43 664 8845 3192
katharina.haase@laurenzfive.com